API or JavaScript?

AdTech
1

Hey everyone,

When implementing a solution as a publisher, what are your desired go-to implementation methods?

I’ve seen a big push toward API, but it doesn’t mean it’s always the best method. If you’re light on developer resources or want to get an MVP/POC out the door relatively quickly, sometimes JavaScript is the logical approach.

Does anyone have a preference? If so, why?

2

Hey Rob,
we’re using the API because it is much easiert/cleaner to integrate into our current tech stack, being React/Gatsby SSG.
Although we’re a very small dev team, the API was not hard to integrate at all from our point of view at least. In fact we found integrating 3rd Party JS into a running React App on client side way more difficult.